The Formal Formation of the Personal Training Industry
During the 90’s there was an explosion of jobs for fitness professionals. Not only did the number of fitness job positions increase, but newly created career opportunities become available to those in the field. The financial success that health clubs experienced in the 80’s sparked the interest of hospitals, universities and park districts as they explored the possibility of operating their own fitness centers. Each sought to create their own unique brand of specialty fitness; hospitals used a wellness platform, universities preferred the exercise science avenue and the park district centers included fitness activities for seniors and kids.
Universities not only built huge, state-of-the-art recreation complexes for students, many schools started to redesign their physical education curriculums to meet the changing environment. Colleges of Physical Education became the College of Kinesiology as the “Gym Teacher” became “Exercise Scientist.”
In the era of the ‘90s Personal Training Services expanded “Beyond the Celebrity” to the general public. In the 1980’s (and before) personal training was typically reserved for executives, VIPs and other celebrities. In a 1984 article published in Muscle & Fitness magazine, author Armand Tanny proclaimed a New Profession and introduced, Brad Harris - Trainer of VIPs! Brad Harris (1933–2017) was an American actor, stuntman and bodybuilder. He appeared in a variety of roles in over 50 films and as a trainer, helped many Hollywood VIPs get fit and look great.
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