National Fitness Hall of Fame Museum & Institute

Educate * Motivate * Inspire

Sara Kooperman

2012 NFHOF Inductee

“Healthy American Fitness Leader”


Hometown: Wilmette, IL


Sara Kooperman, JD, is the CEO of SCW Fitness Education and WATERinMOTION® and the founder of SCW OnDemand.  In 2005 and 2006, Sara was selected as a Gold Medal winner distinguishing her as a business leader who has contributed to the economic health of her community.  She has also received the Illinois state honor as Business Woman of the year, and is the proud recipient of AEA’s Global Award for Contribution to the Aquatic Industry.

Sara  is a favorite IHRSA, Club Industry, YMCA, AYP and Athletic Business Conference, Medical Fitness Association and ICAA presenter. She regularly is on the internationally faculty for the Asia Fitness Conference, CanFitPro, IDEA, FitPro and Filex as well as more than a dozen events throughout the world. She has appeared frequently on CNN as a Health and Fitness Expert, is a former adjunct faculty member for the Kenneth Cooper Institute for Aerobic Research, and a lecturer for the American College of Sports Medicine and the National Association of Sports Medicine. As a fitness expert on Oxygen Magazine's Advisory Board, as well as a published contributor to countless fitness magazines and newsletters, Sara shares her wealth of knowledge regarding group exercise and training to thousands monthly.

For a decade (2005-2015), Sara Kooperman was the CEO of Les Mills Midwest and grew the Midwest territory from 120 to 600 facilities and clubs, making it one of the fastest growing Les Mills agency in the world.  She is also on the Think Tank Panel of Experts for Gold's Gym Franchisee Association.

As CEO of SCW Fitness Education, Sara has expanded SCW to be the largest producer of fitness instructor training videos in the world offering the SCW OnDemand service.  SCW OnDemand offers over 500 streaming videos on every fitness topic imaginable enhancing the quality of training worldwide.  The international leader of Fitness Education Conferences, the SCW MANIA events reaches over 10,000 professionals annually and 90,000 virtually. These dynamic and diverse Fitness Conventions are held throughout the USA in New York City, California, Florida, Atlanta, Dallas, Chicago, DC and Boston.  Sara's personal mission has always been to simply "make the world a better place through health and wellness."  Assisting group exercise professionals, personal trainers, aquatic leaders, owners, managers, directors and entrepreneurs to reach their professional goals is the worthy aspiration of this dynamic professional.  Elevating others has always been Sara's mission. Building faculty members from college professors to studio owners has  nurtured SCW to offers over 25 nationally recognized and accredited fitness certifications on everything from Personal Training to Pilates, and Aquatics to Aging.