Before there was Zumba, Tae Bo, Spinning or even Step Aerobics, fitness video pioneer Cathe Friedrich recognized the need to provide a simple, flexible, affordable and motivating way for Americans to exercise and stay fit. Nearly thirty years and over 170 DVDs later, thousands of people have credited Cathe Friedrich for helping them to transform their bodies and their lives with her videos and TV appearances.
Cathe is often credited with being the first to bring advanced fitness videos to the home exerciser and helped shatter the theory that only celebrities could star in fitness videos. As a certified Group Fitness Instructor, Cathe has taught thousands of classes at her New Jersey health club and has helped to train many of today’s top instructors. As a leading innovator in the home exercise video industry, in 1988 she founded Step N Motion Videos and in 1989, created one of the first ‘step’ aerobic videos. Cathe continues to produce fun, intense, and challenging workouts for all body types and fitness levels. Her award-winning workouts have been featured in the New York Times, Wall Street Journal, Fox Business News and more!
Always on the cutting edge, Cathe recognized the power of the internet and was the first to sell fitness videos online nearly 14 years ago. Today, Cathe.com is one of the largest and most visited fitness websites and Cathe’s pioneering work in this area has inspired other instructors to market and promote their own fitness videos in a similar fashion.