Jim Lorimer was a football star in high school. He served in the Navy in World War II and joined the FBI out of college. He worked for decades for Nationwide Insurance. He was/is still the mayor of his hometown, but his great talent is as a promoter.
He watched the USSR beat the USA in an Olympic-style dual meet in 1959. The defeat spurred him to organize an Olympic prep course for teen girls that changed the way the U.S. prepares for Olympiads.
Jim partnered with Arnold Schwarzenegger in 1989 to promote the Arnold Sports Festival. With more than 70 sports and events, including 14 Olympic sports, the 2017 Arnold Sports Festival presents fitness and fun for all ages. The festival has expanded into the world’s largest multi-sport fitness weekend since 1989 and now more than 175,000 sports fans and 18,000 athletes compete in more than 70 sports and events.